Arctic Monkeys - I Bet You Look Good On The Dancefloor

 Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
 diversion - the song is upbeat and fast-paced

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
medium close up

establishing shot

high angle

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
they uploaded there music online and that is how they got successful.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Arctic Monkeys did not sign to a major label, but recorded their own music before signing to independent record label, Domino Records. They were not interested in working with a major.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
their rapid ascent was driven by fans and grassroots efforts

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
they where self made 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

independent record label, Domino Records. They were not interested in working with a major as it would undermine their creative control.And they sold 2.5 million copies of their album

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Introduction to Music Video and BLACKPINK HYLT

 1) What are the key conventions of music video?

movement, performance, and narrative
2) What is intertextuality?
when one media text reference to another media text

3) When did music videos first become a major part of the music industry?
in 1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

the launch of MTV they revolutionized promotion, turning visual branding into a necessity for success

5) How are music videos distributed and watched in the digital age?

through centralized digital aggregators to global streaming and social platforms

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
they are know as 'blinks' and most of them are young (10-12)

2) What audience pleasures are offered by the music video for How You Like That?
Diversion: Music video conventions – performance, effects, fast pace

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
Opening throne scene 

Jennies rap section 

Final group dance chorus .

4) How was the How You Like That music video marketed and promoted to the audience?
YouTube premiere event with record live viewers 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Social media and YouTube distribution 

Industry

1) How were BLACKPINK formed and what records have they broken?

formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world.

Most viewed YouTube video in 24 hours

2) What other successful artists have YG Entertainment created? You may need to Google this.

BABYMONSTER

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology convergence allows people to view music videos online rather then on television.Fans have the option to view music video anywhere and anytime using phone and applications like YouTube or TikTok 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Korean artists top uk and us charts

5) How are UK-based music videos regulated and what types of content require warnings? 

Uk music videos are regulated mainly by BBFC(age ratings for videos releases)

Media Assessment 2: Learner Response

 1) Add your score, grade, next step and positive (the question that you are the most proud of) to your assessment tracker, which is in your folder front sheet.

9/34 grade 2 the one I'm most proud of is the Q6as i got the most marks 

2) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
you need to ensure that youre comfortable with all of our theories. they will be relevant across a rang of csps  

3) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:0

Q2:0
Q3:0
Q4:0
Q5:2
Q6:7

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.
1-4 i did the first two but got them all wrong the3rd one i did not do and the 4 one too. and the 5th one i got 2/2 and for the last one  i got 7/20 not the best but im happy.

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
i did not do the 3rd question because i was more focused on the last on but if i did do it i would have got about 3/8 

5) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
Having complete ownership over creative products

6) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have us

1.I, Daniel Blake is a low-budget British film made for £2m by veteran independent filmmaker Ken

Loach. The film is extremely political and intended to inform its audience of the damage the

government’s austerity and benefits cuts were having on ordinary working class British people.

2.Hollywood cinema is a multi-billion dollar industry these days and the likes of Marvel will spend upwards of

$200m in production budgets, a similar amount on global marketing campaigns and then expect

billion-dollar returns on their investment.

3.it could be argued that low-budget films such as Ken Loach’s I, Daniel Blake are not attempting to compete with Disney and Marvel and instead are trying to exist on their own terms.

4.In order to promote the film, director Ken Loach and distributors Entertainment One used cheap and creative methods to create a word of mouth buzz around the film.

5.It had already won the prestigious Palm D'or at the Cannes Film Festival which generated a lot of publicity and this was then supported with viral social media campaigns using #WeAreAllDanielBlake. In addition, a premiere was held in Newcastle (where the film is set) and the London premiere was attended by the then Labour leader

Jeremy Corbyn.

Heat: Case Study

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
it brings readers a unique and quality experience. And yet affordable weekly fashion edit

with the real, trusted voice of the heat brand.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

always in the know and give them conversation-starters they can show off about to their mates down the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

 wardrobes and they rely on heat to provide them with the best

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

 FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.
The headlines are full of short, dramatic sentences and the names of the celebrities, which generate gossip and curiosity, hence the need to know what is going on.

2) What are the connotations of the Heat colour scheme on this particular front cover?
The use of bright colors like pink and yellow is appealing to the eye, hence the magazine appears fun and lively.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

• Paparazzi images add realism to the stories.

• Celebrities are popular, hence the magazine is more appealing.

• Dramatic facial expressions add drama.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

• Heat is colorful with the use of bright colors and large fonts.

• Tatler is simple with the use of elegant fonts.

• Heat appears fun, while Tatler appears high-class.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

actors, pop stars

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Celebrities are also portrayed in a negative light through gossip and drama, which may perpetuate stereotypes.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Women are portrayed as glamorous and appearance-oriented, which may perpetuate stereotypes related to beauty and relationships.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

the difference between Tatler and Heat is that tatler  is a higher class social classes then Heat which is a middle to working class.