1) What are the key conventions of music video?
movement, performance, and narrative
2) What is intertextuality?
when one media text reference to another media text
3) When did music videos first become a major part of the music industry?
in 1981
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
2) What is intertextuality?
when one media text reference to another media text
3) When did music videos first become a major part of the music industry?
in 1981
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
the launch of MTV they revolutionized promotion, turning visual branding into a necessity for success
5) How are music videos distributed and watched in the digital age?
5) How are music videos distributed and watched in the digital age?
through centralized digital aggregators to global streaming and social platforms
BLACKPINK: How You Like That Q's:
Audience
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
they are know as 'blinks' and most of them are young (10-12)
2) What audience pleasures are offered by the music video for How You Like That?
Diversion: Music video conventions – performance, effects, fast pace
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
Opening throne scene
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
they are know as 'blinks' and most of them are young (10-12)
2) What audience pleasures are offered by the music video for How You Like That?
Diversion: Music video conventions – performance, effects, fast pace
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
Opening throne scene
Jennies rap section
Final group dance chorus .
4) How was the How You Like That music video marketed and promoted to the audience?
YouTube premiere event with record live viewers
4) How was the How You Like That music video marketed and promoted to the audience?
YouTube premiere event with record live viewers
5) Why is K-pop a global phenomenon and what has helped it to become so popular?
Social media and YouTube distribution
Industry
1) How were BLACKPINK formed and what records have they broken?
1) How were BLACKPINK formed and what records have they broken?
formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world.
Most viewed YouTube video in 24 hours
2) What other successful artists have YG Entertainment created? You may need to Google this.
BABYMONSTER
3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
Technology convergence allows people to view music videos online rather then on television.Fans have the option to view music video anywhere and anytime using phone and applications like YouTube or TikTok
4) How do BLACKPINK and K-pop show that the media and music industries are now global?
Korean artists top uk and us charts
5) How are UK-based music videos regulated and what types of content require warnings?
Uk music videos are regulated mainly by BBFC(age ratings for videos releases)
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