Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott).
Blog Post Requirements:
Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?costume
Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.
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Branding / House Style:
If you chose the Sports Website: How do they maintain a consistent look (fonts, colours, logos) between the website and social media?
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