Represent NHS Blood campaign

 1) What is an advertising campaign?

An advertising campaign is a series of adverts that are designed to work together to promote the same product, brand, or message

2) What is the objective of the NHS Represent campaign? The aim of the NHS Represent campaign (the one in the YouTube video) is to encourage more people, especially young people from different communities, to represent themselves and their communities by taking pride in participating in a crucial cause like blood donation in the NHS.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

The call to action of the NHS Represent advert is to encourage people to register as blood donors and donate blood.

4) Why is the advert called 'Represent'? 

The advert is called “Represent” because it encourages people to represent their community, culture, and identity by donating blood and supporting the NHS.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers decided to include celebrities in the NHS Represent advert because celebrities are able to draw people’s attention and make them more likely to watch and remember the message. Celebrities are also influential, so people may listen to and respect what they are saying. Celebrities are also able to inspire people, especially the young, by showing that successful people have links to the NHS and come from different backgrounds. This makes the NHS seem important, inclusive, and something to be proud of.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

the empty chairs symbolise absence and loss

7) How does the advert match the key conventions of a typical urban music video?

the advert uses fast-paced editing and cuts that match the rhythm of the music. 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The advert shows NHS workers from many different ethnic backgrounds in important and respected roles. 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Although the advert features people of different ethnic groups, certain audiences may pick up on the fact that ethnic minority employees are portrayed more in nursing/support roles than in management roles.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS). 

One important aspect is when Lady Leshurr is shown in a medium close-up shot performing for the camera. This is important as it draws the viewer’s attention to Lady Leshurr and shows that she is confident. Her outfit is contemporary and casual, which relates to young people. The lighting is bright, which gives a positive feel to the advert. The setting of the advert is in a hospital, which relates to the NHS and blood donation. This implies that blood donation is an important activity that people should be proud to do.

Galaxy Chauffeur Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Narrative because it shows a small storyline.  

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

They are trying to say that their chocolate is really smooth and it is soft.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
She is a huge Hollywood acter in the 1950s and 1960s and she die in 1993 and the age 63. She was in the advert because in 1953 was when is had  her hit film roman holiday.

4) In your own words, what is intertextuality?

When one media text links to another.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?The advert mentions Roman Holiday and Breakfast at Tiffany’s. The Italian backdrop, old car, and Audrey Hepburn’s elegant dress are related to Roman Holiday, while the song “Moon River” is associated with Breakfast at Tiffany’s. Her signature hairstyle, makeup, warm lighting, and CGI effect all contribute to her authentic look and 1950s glamour.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
The hero and the donor and the helper and the villain 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Her on the bus (norm) then the fruit fell on the road(disrupted) then the guy came to get her in the car (the new norm)

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
She is present as the princess and the guy came to get her (the hero)

9) What representations of gender can you find in this advert?

The women always need to be saved 

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of the advert, Audrey Hepburn ignores the male driver and chooses to enjoy her chocolate instead. This subverts the stereotype that women need male attention, showing her as independent and in control. It reflects modern values of female empowerment and confidence.

OMO Advert CSP Blog Tasks

 

1) What year was the advert produced?
1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
they were represented as maids to stay a home and do all the house work like clean and cook  

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
its saying that omo can make anything dark into white and bright.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
empowered but appearance-driven meaning way too focused on looks  

5) Why is a picture of the product added to the bottom right of the advert?
it was added for the people to regions the product in the shops 

6) What are the connotations of the chosen colours in this advert - red, white and blue?
similar to the union jack patroction links to product use  

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
prints woman as inferior 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
 it prints them as inferior. reinforce stereotypes that mother are designated role of housewife 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
 that it is a good product and it and make anything white and bright. 

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

they would take it as sexist that there is a woman on the cover and ask why is a man not on there  

Gender representation in Advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
woman as a housewife ,focus on looks, still limited roles


4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
empowered but appearance-driven


5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

Earlier advertisements may portray women as homemakers, while men were presented as authority figures.

On the other hand, contemporary adverts depict women as independent individuals with self-confidence, while men have proven to be emotional and caring persons. This implies a level of flexibility in gender stereotyping, meaning the gender stereotype role has changed over the. The amendments illustrate societal progress and attitude shifts regarding equality.

Advertising: Key conventions

 

Part 1: Skittles Advert Analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

it says taste the rainbow (slogan) while it shows the rainbow behind the produced an it shows the colour scheme which is a rainbow which show that the product is recognisable just by looking at it. the background show use a rainbow which is apart of the slogan. and it show the blue sky with the rainbow.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

the unique selling point is how they show off their advert as they all ways make it as colour full as possible 

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

Porsche 

2) An advert that uses shock tactics or a controversial idea

not a shock tactics but is a controversial idea because it says to not wait for the traffic and go past without waiting 

3) An advert that creates a a strong emotional connection to the audience

for me yes for other maybe because this is a 1 of 35 Porsche cars which was made in the 1960s and is one of the best sounding cars in the world and the fastest cars in that year. 

7th January 2026 20 marker

 Q. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement? 

Answer with reference to:

• Film production, marketing and distribution

• Historical and cultural contexts of the media

• Close Study Products: I, Daniel Blake and Black Widow.         [20 marks]

Large budgets with regards to production and marketing can contribute greatly to films' success,but in many circumstances,these budgets are not essentially needed in order to reach success.Looking back at the films,“Black Widow” is an example where the large budget facilitated the addition of high-quality special effects, known actors,and an international promotional campaign on social media,trailers, and the “Disney” network,thus contributing greatly to reaching a massive audience and accumulating large revenues,confirming the significance of large budgets in blockbuster films. Comparatively, “I,Daniel Blake” is another film produced with a relatively smaller budget,where it is centered on social realism instead of showcasing exciting scenes with special effects.With respect to promotional activities,it projected the film on the “Houses of Parliament” in order to attract attention from newspapers and public attention,thus sparking public interest in the UK “benefits system” in order to reach success with “awards” and “impact” instead of profit. It is therefore confirmed that while large budgets are significant in blockbuster films, in many circumstances,their need is not essentially obligatory in order to reach success.

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. Hollywood blockbusters use big stars and they have a big budget 

2) What is I, Daniel Blake about?

I, Daniel Blake is a powerful British film (and stage adaptation) abouta 59-year-old joiner from Newcastle who, after a heart attack, clashes with the dehumanizing, bureaucratic welfare system while trying to claim benefits, forming a bond with a struggling single mother and her children caught in similar traps

3) Who directed I, Daniel Blake and why is this important?
ken loach

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
 organise free (pay what you can), premiered in Newcastle and projected on the house of parliament 

5) What unusual or creative marketing methods were used to get audiences talking about the film?
they projected on the house of parliament

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

$2million and made £11million 

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

UK/French co-production, funded by public bodies and produced by several independent film companies. 

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
BBFC
9) What aspects of the film contributed to the film's age rating?
how much violence there is  

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I think it was a success because it took them £2million to make the film and they made £11mollion back form it were as it took them $200million to make black widow and they only made $379 million and they made I, Daniel Blake did not care about the money they only wanted to tell us that there was a massage behind it.