Heat: Case Study

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
it brings readers a unique and quality experience. And yet affordable weekly fashion edit

with the real, trusted voice of the heat brand.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

always in the know and give them conversation-starters they can show off about to their mates down the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

 wardrobes and they rely on heat to provide them with the best

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

 FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.


2) What are the connotations of the Heat colour scheme on this particular front cover?


3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)


4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

actors, pop stars

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)


3) How are women represented on the cover of Heat? Think about both images and cover lines here.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

the difference between Tatler and Heat is that tatler  is a higher class social classes then Heat which is a middle to working class.

Magazines & Music - Blog Index

 1.Tatler: Case Study

2.Heat: Case study

Tatler: Case Study

 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

She introduces the magazine as "SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY".
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
it show us that the average reader is very rich and most of them are old woman and there social class is very high.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
they think that you need to own at last one designer item and they spent £843 million just one fashion.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
they are the Travel Guide ,Weddings Guide ,Beauty & Cosmetic Surgery Guide ,Spa Guide ,Watches & Jewellery Guide, and 

Schools Guide. they care about there image and how they look towards other people.

Media Language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The title is big and serif which looks posh and the other wrting is simple and modern.

2) How do the cover lines appeal to the Tatler target audience?
They talk about rich and famous people and this attracts who are like celebrities and royalty.

3) What are the connotations of the Tatler colour scheme on this particular front cover?
pink looks soft and elegant and all the colours look classy.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Emma Weymouth wears a big dress and looks coniftdent and it also makes the magazine all fancy. 

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth is on the cover and she is there because she is rich and famous.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

it suggests that all rich people have very big houses ,nice clothes ,and luxury lives.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

rich people are shown and they are shown as powerful.

4) Are there any stereotypes being reinforced or subverted? How? Why?

it reinforce the stereotypes that rich people have perfect lives

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
working-class or normal everyday people are not featured.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 
it suggest that life in Britain is about luxury

3) What audience groups might be offended or insulted by the front cover of Tatler? 
some working-class people might feel left out or offended

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Tatler usually features royalty celebrities and wealthy people and it often talks about fashion and luxure lifestyles

Advertising and marketing-blog index

1.Advertising: Key conventions

2.Gender representation in Advertising

3,OMO Advert CSP Blog Tasks

4.Galaxy Chauffeur Advert CSP

5.Represent NHS Blood campaign

Represent NHS Blood campaign

 1) What is an advertising campaign?

An advertising campaign is a series of adverts that are designed to work together to promote the same product, brand, or message

2) What is the objective of the NHS Represent campaign? The aim of the NHS Represent campaign (the one in the YouTube video) is to encourage more people, especially young people from different communities, to represent themselves and their communities by taking pride in participating in a crucial cause like blood donation in the NHS.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

The call to action of the NHS Represent advert is to encourage people to register as blood donors and donate blood.

4) Why is the advert called 'Represent'? 

The advert is called “Represent” because it encourages people to represent their community, culture, and identity by donating blood and supporting the NHS.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers decided to include celebrities in the NHS Represent advert because celebrities are able to draw people’s attention and make them more likely to watch and remember the message. Celebrities are also influential, so people may listen to and respect what they are saying. Celebrities are also able to inspire people, especially the young, by showing that successful people have links to the NHS and come from different backgrounds. This makes the NHS seem important, inclusive, and something to be proud of.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

the empty chairs symbolise absence and loss

7) How does the advert match the key conventions of a typical urban music video?

the advert uses fast-paced editing and cuts that match the rhythm of the music. 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The advert shows NHS workers from many different ethnic backgrounds in important and respected roles. 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Although the advert features people of different ethnic groups, certain audiences may pick up on the fact that ethnic minority employees are portrayed more in nursing/support roles than in management roles.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS). 

One important aspect is when Lady Leshurr is shown in a medium close-up shot performing for the camera. This is important as it draws the viewer’s attention to Lady Leshurr and shows that she is confident. Her outfit is contemporary and casual, which relates to young people. The lighting is bright, which gives a positive feel to the advert. The setting of the advert is in a hospital, which relates to the NHS and blood donation. This implies that blood donation is an important activity that people should be proud to do.

Galaxy Chauffeur Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Narrative because it shows a small storyline.  

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

They are trying to say that their chocolate is really smooth and it is soft.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
She is a huge Hollywood acter in the 1950s and 1960s and she die in 1993 and the age 63. She was in the advert because in 1953 was when is had  her hit film roman holiday.

4) In your own words, what is intertextuality?

When one media text links to another.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?The advert mentions Roman Holiday and Breakfast at Tiffany’s. The Italian backdrop, old car, and Audrey Hepburn’s elegant dress are related to Roman Holiday, while the song “Moon River” is associated with Breakfast at Tiffany’s. Her signature hairstyle, makeup, warm lighting, and CGI effect all contribute to her authentic look and 1950s glamour.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
The hero and the donor and the helper and the villain 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Her on the bus (norm) then the fruit fell on the road(disrupted) then the guy came to get her in the car (the new norm)

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
She is present as the princess and the guy came to get her (the hero)

9) What representations of gender can you find in this advert?

The women always need to be saved 

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of the advert, Audrey Hepburn ignores the male driver and chooses to enjoy her chocolate instead. This subverts the stereotype that women need male attention, showing her as independent and in control. It reflects modern values of female empowerment and confidence.

OMO Advert CSP Blog Tasks

 

1) What year was the advert produced?
1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
they were represented as maids to stay a home and do all the house work like clean and cook  

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
its saying that omo can make anything dark into white and bright.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
empowered but appearance-driven meaning way too focused on looks  

5) Why is a picture of the product added to the bottom right of the advert?
it was added for the people to regions the product in the shops 

6) What are the connotations of the chosen colours in this advert - red, white and blue?
similar to the union jack patroction links to product use  

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
prints woman as inferior 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
 it prints them as inferior. reinforce stereotypes that mother are designated role of housewife 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
 that it is a good product and it and make anything white and bright. 

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

they would take it as sexist that there is a woman on the cover and ask why is a man not on there