Media Assessment 2: Learner Response

 1) Add your score, grade, next step and positive (the question that you are the most proud of) to your assessment tracker, which is in your folder front sheet.

9/34 grade 2 the one I'm most proud of is the Q6as i got the most marks 

2) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
you need to ensure that youre comfortable with all of our theories. they will be relevant across a rang of csps  

3) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:0

Q2:0
Q3:0
Q4:0
Q5:2
Q6:7

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.
1-4 i did the first two but got them all wrong the3rd one i did not do and the 4 one too. and the 5th one i got 2/2 and for the last one  i got 7/20 not the best but im happy.

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
i did not do the 3rd question because i was more focused on the last on but if i did do it i would have got about 3/8 

5) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
Having complete ownership over creative products

6) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have us

1.I, Daniel Blake is a low-budget British film made for £2m by veteran independent filmmaker Ken

Loach. The film is extremely political and intended to inform its audience of the damage the

government’s austerity and benefits cuts were having on ordinary working class British people.

2.Hollywood cinema is a multi-billion dollar industry these days and the likes of Marvel will spend upwards of

$200m in production budgets, a similar amount on global marketing campaigns and then expect

billion-dollar returns on their investment.

3.it could be argued that low-budget films such as Ken Loach’s I, Daniel Blake are not attempting to compete with Disney and Marvel and instead are trying to exist on their own terms.

4.In order to promote the film, director Ken Loach and distributors Entertainment One used cheap and creative methods to create a word of mouth buzz around the film.

5.It had already won the prestigious Palm D'or at the Cannes Film Festival which generated a lot of publicity and this was then supported with viral social media campaigns using #WeAreAllDanielBlake. In addition, a premiere was held in Newcastle (where the film is set) and the London premiere was attended by the then Labour leader

Jeremy Corbyn.

Heat: Case Study

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
it brings readers a unique and quality experience. And yet affordable weekly fashion edit

with the real, trusted voice of the heat brand.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

always in the know and give them conversation-starters they can show off about to their mates down the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

 wardrobes and they rely on heat to provide them with the best

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

 FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.
The headlines are full of short, dramatic sentences and the names of the celebrities, which generate gossip and curiosity, hence the need to know what is going on.

2) What are the connotations of the Heat colour scheme on this particular front cover?
The use of bright colors like pink and yellow is appealing to the eye, hence the magazine appears fun and lively.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

• Paparazzi images add realism to the stories.

• Celebrities are popular, hence the magazine is more appealing.

• Dramatic facial expressions add drama.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

• Heat is colorful with the use of bright colors and large fonts.

• Tatler is simple with the use of elegant fonts.

• Heat appears fun, while Tatler appears high-class.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

actors, pop stars

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Celebrities are also portrayed in a negative light through gossip and drama, which may perpetuate stereotypes.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Women are portrayed as glamorous and appearance-oriented, which may perpetuate stereotypes related to beauty and relationships.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

the difference between Tatler and Heat is that tatler  is a higher class social classes then Heat which is a middle to working class.

Magazines & Music - Blog Index

 1.Tatler: Case Study

2.Heat: Case study

Tatler: Case Study

 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

She introduces the magazine as "SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY".
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
it show us that the average reader is very rich and most of them are old woman and there social class is very high.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
they think that you need to own at last one designer item and they spent £843 million just one fashion.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
they are the Travel Guide ,Weddings Guide ,Beauty & Cosmetic Surgery Guide ,Spa Guide ,Watches & Jewellery Guide, and 

Schools Guide. they care about there image and how they look towards other people.

Media Language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The title is big and serif which looks posh and the other wrting is simple and modern.

2) How do the cover lines appeal to the Tatler target audience?
They talk about rich and famous people and this attracts who are like celebrities and royalty.

3) What are the connotations of the Tatler colour scheme on this particular front cover?
pink looks soft and elegant and all the colours look classy.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Emma Weymouth wears a big dress and looks coniftdent and it also makes the magazine all fancy. 

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth is on the cover and she is there because she is rich and famous.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

it suggests that all rich people have very big houses ,nice clothes ,and luxury lives.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

rich people are shown and they are shown as powerful.

4) Are there any stereotypes being reinforced or subverted? How? Why?

it reinforce the stereotypes that rich people have perfect lives

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
working-class or normal everyday people are not featured.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 
it suggest that life in Britain is about luxury

3) What audience groups might be offended or insulted by the front cover of Tatler? 
some working-class people might feel left out or offended

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Tatler usually features royalty celebrities and wealthy people and it often talks about fashion and luxure lifestyles

Advertising and marketing-blog index

1.Advertising: Key conventions

2.Gender representation in Advertising

3,OMO Advert CSP Blog Tasks

4.Galaxy Chauffeur Advert CSP

5.Represent NHS Blood campaign

Represent NHS Blood campaign

 1) What is an advertising campaign?

An advertising campaign is a series of adverts that are designed to work together to promote the same product, brand, or message

2) What is the objective of the NHS Represent campaign? The aim of the NHS Represent campaign (the one in the YouTube video) is to encourage more people, especially young people from different communities, to represent themselves and their communities by taking pride in participating in a crucial cause like blood donation in the NHS.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

The call to action of the NHS Represent advert is to encourage people to register as blood donors and donate blood.

4) Why is the advert called 'Represent'? 

The advert is called “Represent” because it encourages people to represent their community, culture, and identity by donating blood and supporting the NHS.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers decided to include celebrities in the NHS Represent advert because celebrities are able to draw people’s attention and make them more likely to watch and remember the message. Celebrities are also influential, so people may listen to and respect what they are saying. Celebrities are also able to inspire people, especially the young, by showing that successful people have links to the NHS and come from different backgrounds. This makes the NHS seem important, inclusive, and something to be proud of.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

the empty chairs symbolise absence and loss

7) How does the advert match the key conventions of a typical urban music video?

the advert uses fast-paced editing and cuts that match the rhythm of the music. 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The advert shows NHS workers from many different ethnic backgrounds in important and respected roles. 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Although the advert features people of different ethnic groups, certain audiences may pick up on the fact that ethnic minority employees are portrayed more in nursing/support roles than in management roles.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS). 

One important aspect is when Lady Leshurr is shown in a medium close-up shot performing for the camera. This is important as it draws the viewer’s attention to Lady Leshurr and shows that she is confident. Her outfit is contemporary and casual, which relates to young people. The lighting is bright, which gives a positive feel to the advert. The setting of the advert is in a hospital, which relates to the NHS and blood donation. This implies that blood donation is an important activity that people should be proud to do.

Galaxy Chauffeur Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Narrative because it shows a small storyline.  

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

They are trying to say that their chocolate is really smooth and it is soft.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
She is a huge Hollywood acter in the 1950s and 1960s and she die in 1993 and the age 63. She was in the advert because in 1953 was when is had  her hit film roman holiday.

4) In your own words, what is intertextuality?

When one media text links to another.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?The advert mentions Roman Holiday and Breakfast at Tiffany’s. The Italian backdrop, old car, and Audrey Hepburn’s elegant dress are related to Roman Holiday, while the song “Moon River” is associated with Breakfast at Tiffany’s. Her signature hairstyle, makeup, warm lighting, and CGI effect all contribute to her authentic look and 1950s glamour.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
The hero and the donor and the helper and the villain 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Her on the bus (norm) then the fruit fell on the road(disrupted) then the guy came to get her in the car (the new norm)

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
She is present as the princess and the guy came to get her (the hero)

9) What representations of gender can you find in this advert?

The women always need to be saved 

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of the advert, Audrey Hepburn ignores the male driver and chooses to enjoy her chocolate instead. This subverts the stereotype that women need male attention, showing her as independent and in control. It reflects modern values of female empowerment and confidence.