Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott).
Blog Post Requirements:
Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?
lighting shows all the achievements
costume
actor placement
Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.
younger kides
Branding / House Style:
If you chose the Sports Website: How do they maintain a consistent look (fonts, colours, logos) between the website and social media?
Task 2
The bio
Kairo Mbeki is a fictitious professional football player, well known for his creativity and leadership. He is an attacking midfielder whose primary objective is to provide opportunities to score. Off the football pitch, Kairo advocates youth education, mental health awareness, and equality in sports. It is his dream to motivate youths to be proud of themselves and realize their ambitions.
Brand Identity
Colour palette:
- 🟨 Gold : success, ambition and achievement
- ⬛ Black : confidence and power
- ◼️ Dark Grey : professionalism
- ⬜ White : clarity and positivity
Font styles:
- Headings: Bebas Neue — bold and sporty
- Subheadings: Montserrat Bold — modern and professional
- Body text: Montserrat Regular — clean and easy to read
Logo idea:
A stylised “KM” combined with the number 10, representing Kairo Mbeki and his position as a number 10. A small crown can represent leadership and ambition.
Task 3 statement of intent
As for my website, I am going to create a sports brand for my fictional footballer known as Kairo Mbeki. Kairo is a professional footballer whose position on the field is an attacking midfielder and his jersey number is 10. I decided to choose football since this type of sport is extremely popular and has a lot of audience.
The aim of my website is to introduce Kairo to the public and to let the audience know what kind of person he is both on and off the field. His slogan will be "Beyond the game". It proves that Kairo does not just concentrate on playing football. He also aims at helping others.
Kairo will assist the youth, education, mental health and equality in sport. I have chosen such issues since they are important matters which will help me make Kairo an inspiring character. I would want the viewers to consider Kairo as an example to be followed in order to pursue one’s aspirations in life.
For my website, I will use colors black, gold, white and dark grey. Black color will depict power and self-assurance. Gold will depict success and accomplishments. On the other hand, white color will make the website look simple and easily readable. I will use Bebas Neue for the headings because the font appears simple and sports-like. For the small writing I will use Montserrat font.
The logo will have the initials of Kairo, “KM,” and the number “10.” I might incorporate a crown that symbolizes leadership and achievement. I shall use pictures such as football stadiums, football boots, and Kairo playing football to make my website appear more realistic.
On the whole, I hope that my website will be professional and inspirational. I hope that the audience will know who Kairo is and what he stands for.
