Media Assessment 1: Learner Response

 1) Type up your Next Steps in full 

focus on developing your understanding of connotations and how they create meaning. 8/30 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1mark
Q2: 1mark
Q3: 3/12

Q4:1/2

Q5:1/6

Q6:1/8

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

Q3:Basic analysis of the product only focusing on the more

straightforward aspects of how design and layout are used. Likely to

be more descriptive than analytical.

• Focus on the meanings created by the different elements of design

and layout is largely absent.

• Very little, if any, appropriate use of subject specific terminology.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

Q6:Basic knowledge and understanding of the

theoretical framework, demonstrated by

occasional appropriate explanation of why

advertisers use children.

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

she is wearing a red dress which goes with the name of the brand which is HEAT because the colour might reparent some that is hot. The central image features Beyonce in a provocative pose wearing a low-cut, revealing dress. This combines with the colour connotations to create a seductive effect. ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible attraction created by the fragrance.

Black Widow

 1) List the companies involved in the creation of Black Widow

some of them are Dolby cinema and IMAX 

2) What is conglomerate ownership and how does it link to Black Widow?
a large corporation owns many smaller companies in diverse media sectors (TV, film, games, etc.), and it links to Black Widow because Disney, a massive media conglomerate, owns Marvel Studios, allowing them to integrate Black Widow across films, TV, streaming (Disney+), merchandise, and theme parks, creating huge cross-promotional synergy
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

The Black Widow trailer screams "big-budget blockbuster" through its rapid-fire action sequences (motorcycle chases, prison riots, aerial stunts), extensive globe-trotrotting (Budapest, Russia), detailed period/sci-fi set designs (opulent secret facilities), high-calibre star power (Scarlett Johansson, Florence Pugh, David Harbour, Rachel Weisz)

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
it was put on billboards and postered a trailer on YouTube and was tweeted on many platforms    

5) What was the production budget for Black Widow and how much did it make at the box office?
$200million but only made them $379million 

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

i think not because movies that marvel  make mostly over $1billion 

7) Who regulates the film industry in the UK?
bbfc (British board of film classification)

8) What age rating was Black Widow given? Why?

12A because of the violence 

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

because it took them a long time to resend the movies 

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

Black Widow just debuted, starring Scarlett Johansson as Natasha Romanoff/Black Widow and Florence Pugh as Yelena Belova in both the theater and Disney+ with Premiere Access for $29.99. The film has done quite well, receiving an 80% on Rotten Tomatoes with a 92% viewer rating. With the debut of this film, we have started to see Disney use social media a lot more to market their films.

Film industry - blog index

1. industries-ownership & control

2.marketing- marvel cinematic universe

3.I,Daniel Blake

feedback index

 1. HT1-blog feedback

2. HT2-introductson to media LR

Marketing - Marvel Cinematic Universe

 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

22 films featuring the comic book characters are set.

2) How much money have the MCU films made in total according to this article?
more than $18.2bn (£13.7bn) to date.

3) Why did Marvel create the Avengers films?
Marvel created the Avengers films as the culmination of their interconnected Marvel Cinematic Universe (MCU) strategy, inspired by comic book "mega-events," to bring together their biggest heroes (Iron Man, Captain America, Thor, Hulk, etc.) into a massive crossover film

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?
Sony own the rights to Spiderman but they struck a landmark deal with Marvel Studios (owned by Disney) allowing Tom Holland's Spider-Man to join the Marvel Cinematic Universe (MCU) and appear in MCU films

 

5) Which company owns the rights to the Fantastic Four and the X-Men?
marvel studios 

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

The Netflix Marvel TV shows - Marvel's deal with Netflix has now come to an end but you can still enjoy the edgy adventures of Daredevil, Iron Fist, Luke Cage, Jessica Jones and The Punisher on the streaming service. Ensemble show The Defenders is a real highlight. Though ostensibly set in the MCU, these shows have a darker tone and don't directly connect with any of the films.

extension tasks

Read this Guardian review of Black Widow to prepare for studying our first CSP. What did the Guardian think of the film?

a highly enjoyable, action-packed spy thriller with strong feminist themes, Bond-esque style, and great performances

Introduction to Media - index so far

1) First blog task - 10 questions

2) Poster Analysis
3) Denotation and Connotation

4) Introduction to Photoshop
5) Mise-en-scene: Stranger Things
6) Camerawork - Doctor Who: Shots and angles

7) Camera Movement and Editing

8) Blog feedback and learner response

9) demographic research 

10) Demographics and Psychographics

11)Audience: Reception Theory

12)Audience: Effects Theory

13)Industries: Ownership and control

Industries: Ownership and control

1) What is a conglomerate in the media industries? 

A conglomerate is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. Most of the global media industry is now dominated by a small number of massive conglomerates.

2) What is a subsidiary?

 Synergy is when a company creates a brand that can be used across different media products and platforms. For example, Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters.

3) What are the benefits for media companies of vertical integration?

Complete ownership = more profit and control.

4) What are the benefits for media companies of horizontal integration?

Horizontal integration allows companies to widen their audience and find other ways to make money.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney, marvel, Facebook  

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device.

The growth of smartphones has completely changed the relationship between industries and audiences. 

Traditional industries like newspapers are now moving into video or online content and audiences can now create their own user-generated content.

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

It has proven hugely popular 

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

maker studios, marvel press, star wars.com, ESPN, Hulu, vice, Viceland, Pixar, marvel , espn book,  

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

to boots its streaming services and compete with tech giants like Netflix.