1) What is a conglomerate in the media industries?
A conglomerate is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. Most of the global media industry is now dominated by a small number of massive conglomerates.
2) What is a subsidiary?
Synergy is when a company creates a brand that can be used across different media products and platforms. For example, Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters.
3) What are the benefits for media companies of vertical integration?
Complete ownership = more profit and control.
4) What are the benefits for media companies of horizontal integration?
Horizontal integration allows companies to widen their audience and find other ways to make money.
5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
Disney, marvel, Facebook
6) What is convergence and what device has changed the relationship between audiences and producers?
Technological convergence refers to the fact we can now access all different types of media on one device.
The growth of smartphones has completely changed the relationship between industries and audiences.
Traditional industries like newspapers are now moving into video or online content and audiences can now create their own user-generated content.
7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
It has proven hugely popular
8) What is the name of the media billionaire who used to own Fox?
Rupert Murdoch
9) List 10 companies that are part of the Disney media empire. The graphic below will help you.
maker studios, marvel press, star wars.com, ESPN, Hulu, vice, Viceland, Pixar, marvel , espn book,
10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article.
to boots its streaming services and compete with tech giants like Netflix.
No comments:
Post a Comment