1) What is the preferred reading of a media text?
the meaning the producer intends for the audiences to understand
2) What is the oppositional reading of a media text?
3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
4) Why might young people reject this reading and construct an oppositional reading of the trailer?
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
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