Media Assessment 1: Learner Response

 1) Type up your Next Steps in full 

focus on developing your understanding of connotations and how they create meaning. 8/30 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1mark
Q2: 1mark
Q3: 3/12

Q4:1/2

Q5:1/6

Q6:1/8

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

Q3:Basic analysis of the product only focusing on the more

straightforward aspects of how design and layout are used. Likely to

be more descriptive than analytical.

• Focus on the meanings created by the different elements of design

and layout is largely absent.

• Very little, if any, appropriate use of subject specific terminology.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

Q6:Basic knowledge and understanding of the

theoretical framework, demonstrated by

occasional appropriate explanation of why

advertisers use children.

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

she is wearing a red dress which goes with the name of the brand which is HEAT because the colour might reparent some that is hot. The central image features Beyonce in a provocative pose wearing a low-cut, revealing dress. This combines with the colour connotations to create a seductive effect. ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible attraction created by the fragrance.