1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.
3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
woman as a housewife ,focus on looks, still limited roles
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
empowered but appearance-driven
5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?
Earlier advertisements may portray women as homemakers, while men were presented as authority figures.
On the other hand, contemporary adverts depict women as independent individuals with self-confidence, while men have proven to be emotional and caring persons. This implies a level of flexibility in gender stereotyping, meaning the gender stereotype role has changed over the. The amendments illustrate societal progress and attitude shifts regarding equality.
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