Audience: Reception Theory

 1) What is the preferred reading of a media text?

the meaning the producer intends for the audiences to understand

2) What is the oppositional reading of a media text?

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

Introduction to Media - index so far

1) First blog task - 10 questions

2) Poster Analysis
3) Denotation and Connotation

4) Introduction to Photoshop
5) Mise-en-scene: Stranger Things
6) Camerawork - Doctor Who: Shots and angles

7) Camera Movement and Editing

8) Blog feedback and learner response

9) demographic research 

10) Demographics and Psychographics

Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

They use  age, D.O.B, social class, race, profession and, home

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Because it is easy to profile them and is way quirkier.  

3) What are the seven different Psychographic groups? 

mainstream, the aspirer, the reformer, the explorer, the succeeder, the resigned, the struggler.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

the aspirer=materialistic, the reformer=independent judgement, the explorer=new ideas, the succeeder=self-confidence, the resigned=survive, the struggler= victims, the mainstream=we rather than me 

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

think i belong in the reformer because i only valuing my judgement not what other people think about me. and also in the succeeder because im am very organised. 

demographic research

 

Age = set for 12-16

Gender = mostly meant for male but any one can watch it if they want 

Social class = any social class can watch this show 

race/ethnicity = any race can watch this tv show

Job = you would need a job to pay for Netflix which is £12.99

home = this was set in Miami, Florida in 2006 -2013

  

learner response

 

Camera movement and editing

 1) Pick three aspects of camera movement in the Minority Report clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience

the three movement that the director has chosen is crane ,tilt, handheld. The director has chosen these is because the director wanted it to feel more real and more alive 

2) Pick two aspects of editing in the Minority Report clip and write about what effect it has on the audience.

one aspects is that there was many cuts in the clip and it shows what is going on in the clips and anther aspects is that there is only one fade in the clip shows us more than one thing at a time 

3) Finally, revise last week's work on camerawork by picking out two shots or camera angles in the clip that communicate meaning to the audience.

one camera angles is handheld this to to show us the person perspective on what is happening or going on anther one is crane is to shows us like a birds eye view .

Camerawork blog tasks

1) Pick three camera shots from the Doctor Who scene, take a screenshot and explain what type of shot it is and what meanings or effect they have on the audience.

two shot =when there are two or more people in one shot

medium close up=show the shoulders and the face

over the shoulder=looking from behind the person at the subject

2) Pick one camera angle that is used in the scene, take a screenshot and explain the effect it has on the audience. 

high angle= its shows us that the signs are being sent out  

3) Pick one aspect of mise-en-scene from the scene, take a screenshot and explain what connotations are being communicated to the audience.

her eye contact to the person who is spiking

Extension task

Go back to the opening scene of Stranger Things that we analysed for mise-en-scene. What camera shots can you find that are significant in communicating meaning? Are there any particular camera angles used to tell the audience about the characters or narrative?

  

establishing shot= shows us the background/set pieces

 medium close up =shows the shoulders and face