Advertising: Key conventions

 

Part 1: Skittles Advert Analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

it says taste the rainbow (slogan) while it shows the rainbow behind the produced an it shows the colour scheme which is a rainbow which show that the product is recognisable just by looking at it. the background show use a rainbow which is apart of the slogan. and it show the blue sky with the rainbow.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

the unique selling point is how they show off their advert as they all ways make it as colour full as possible 

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

Porsche 

2) An advert that uses shock tactics or a controversial idea

not a shock tactics but is a controversial idea because it says to not wait for the traffic and go past without waiting 

3) An advert that creates a a strong emotional connection to the audience

for me yes for other maybe because this is a 1 of 35 Porsche cars which was made in the 1960s and is one of the best sounding cars in the world and the fastest cars in that year. 

7th January 2026 20 marker

 Q. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement? 

Answer with reference to:

• Film production, marketing and distribution

• Historical and cultural contexts of the media

• Close Study Products: I, Daniel Blake and Black Widow.         [20 marks]

Large budgets with regards to production and marketing can contribute greatly to films' success,but in many circumstances,these budgets are not essentially needed in order to reach success.Looking back at the films,“Black Widow” is an example where the large budget facilitated the addition of high-quality special effects, known actors,and an international promotional campaign on social media,trailers, and the “Disney” network,thus contributing greatly to reaching a massive audience and accumulating large revenues,confirming the significance of large budgets in blockbuster films. Comparatively, “I,Daniel Blake” is another film produced with a relatively smaller budget,where it is centered on social realism instead of showcasing exciting scenes with special effects.With respect to promotional activities,it projected the film on the “Houses of Parliament” in order to attract attention from newspapers and public attention,thus sparking public interest in the UK “benefits system” in order to reach success with “awards” and “impact” instead of profit. It is therefore confirmed that while large budgets are significant in blockbuster films, in many circumstances,their need is not essentially obligatory in order to reach success.

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. Hollywood blockbusters use big stars and they have a big budget 

2) What is I, Daniel Blake about?

I, Daniel Blake is a powerful British film (and stage adaptation) abouta 59-year-old joiner from Newcastle who, after a heart attack, clashes with the dehumanizing, bureaucratic welfare system while trying to claim benefits, forming a bond with a struggling single mother and her children caught in similar traps

3) Who directed I, Daniel Blake and why is this important?
ken loach

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
 organise free (pay what you can), premiered in Newcastle projected on the house of parliament 

5) What unusual or creative marketing methods were used to get audiences talking about the film?
they projected on the house of parliament

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

$2million and made £11million 

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

UK/French co-production, funded by public bodies and produced by several independent film companies. 

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
BBFC
9) What aspects of the film contributed to the film's age rating?
how much violence there is  

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I think it was a success because it took them £2million to make the film and they made £11mollion back form it were as it took them $200million to make black widow and they only made $379 million and they made I, Daniel Blake did not care about the money they only wanted to tell us that there was a massage behind it.

Media Assessment 1: Learner Response

 1) Type up your Next Steps in full 

focus on developing your understanding of connotations and how they create meaning. 8/30 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1mark
Q2: 1mark
Q3: 3/12

Q4:1/2

Q5:1/6

Q6:1/8

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

Q3:Basic analysis of the product only focusing on the more

straightforward aspects of how design and layout are used. Likely to

be more descriptive than analytical.

• Focus on the meanings created by the different elements of design

and layout is largely absent.

• Very little, if any, appropriate use of subject specific terminology.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

Q6:Basic knowledge and understanding of the

theoretical framework, demonstrated by

occasional appropriate explanation of why

advertisers use children.

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

she is wearing a red dress which goes with the name of the brand which is HEAT because the colour might reparent some that is hot. The central image features Beyonce in a provocative pose wearing a low-cut, revealing dress. This combines with the colour connotations to create a seductive effect. ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible attraction created by the fragrance.

Black Widow

 1) List the companies involved in the creation of Black Widow

some of them are Dolby cinema and IMAX 

2) What is conglomerate ownership and how does it link to Black Widow?
a large corporation owns many smaller companies in diverse media sectors (TV, film, games, etc.), and it links to Black Widow because Disney, a massive media conglomerate, owns Marvel Studios, allowing them to integrate Black Widow across films, TV, streaming (Disney+), merchandise, and theme parks, creating huge cross-promotional synergy
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

The Black Widow trailer screams "big-budget blockbuster" through its rapid-fire action sequences (motorcycle chases, prison riots, aerial stunts), extensive globe-trotrotting (Budapest, Russia), detailed period/sci-fi set designs (opulent secret facilities), high-calibre star power (Scarlett Johansson, Florence Pugh, David Harbour, Rachel Weisz)

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
it was put on billboards and postered a trailer on YouTube and was tweeted on many platforms    

5) What was the production budget for Black Widow and how much did it make at the box office?
$200million but only made them $379million 

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

i think not because movies that marvel  make mostly over $1billion 

7) Who regulates the film industry in the UK?
bbfc (British board of film classification)

8) What age rating was Black Widow given? Why?

12A because of the violence 

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

because it took them a long time to resend the movies 

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

Black Widow just debuted, starring Scarlett Johansson as Natasha Romanoff/Black Widow and Florence Pugh as Yelena Belova in both the theater and Disney+ with Premiere Access for $29.99. The film has done quite well, receiving an 80% on Rotten Tomatoes with a 92% viewer rating. With the debut of this film, we have started to see Disney use social media a lot more to market their films.

Film industry - blog index

1. industries-ownership & control

2.marketing- marvel cinematic universe

3.I,Daniel Blake

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