Introduction - Heat Media pack
1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
it brings readers a unique and quality experience. And yet affordable weekly fashion edit
with the real, trusted voice of the heat brand.
2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
always in the know and give them conversation-starters they can show off about to their mates down the pub.
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
wardrobes and they rely on heat to provide them with the best
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
FEMALE/MALE: 90% / 10%
AVG AGE: 37
AGE PROFILE: 52% AGED 15/34
(14% 15-24, 37% 25-34)
SEGMENT:
MARITAL STATUS: 57% MARRIED
or living with partner / 43% single
Media Language
1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.
2) What are the connotations of the Heat colour scheme on this particular front cover?
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
Media Representations
1) What type of celebrities appear on the front cover of Heat? List them here.
actors, pop stars
2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
the difference between Tatler and Heat is that tatler is a higher class social classes then Heat which is a middle to working class.
