1) What information do media companies use to create a demographic profile of their audience?
They use age, D.O.B, social class, race, profession and, home
2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
Because it is easy to profile them and is way quirkier.
3) What are the seven different Psychographic groups?
mainstream, the aspirer, the reformer, the explorer, the succeeder, the resigned, the struggler.
4) Write a brief summary of what each Psychographic group is seeking or motivated by.
the aspirer=materialistic, the reformer=independent judgement, the explorer=new ideas, the succeeder=self-confidence, the resigned=survive, the struggler= victims, the mainstream=we rather than me
5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!
think i belong in the reformer because i only valuing my judgement not what other people think about me. and also in the succeeder because im am very organised.
