1) What key conventions of TV advertising can you find in the Galaxy advert?
Narrative because it shows a small storyline.
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
They are trying to say that their chocolate is really smooth and it is soft.
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?
She is a huge Hollywood acter in the 1950s and 1960s and she die in 1993 and the age 63. She was in the advert because in 1953 was when is had her hit film roman holiday.
5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
The hero and the donor and the helper and the villain
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Her on the bus (norm) then the fruit fell on the road(disrupted) then the guy came to get her in the car (the new norm)
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
She is present as the princess and the guy came to get her (the hero)
9) What representations of gender can you find in this advert?
She is a huge Hollywood acter in the 1950s and 1960s and she die in 1993 and the age 63. She was in the advert because in 1953 was when is had her hit film roman holiday.
4) In your own words, what is intertextuality?
When one media text links to another.
5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
The hero and the donor and the helper and the villain
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Her on the bus (norm) then the fruit fell on the road(disrupted) then the guy came to get her in the car (the new norm)
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
She is present as the princess and the guy came to get her (the hero)
9) What representations of gender can you find in this advert?
The women always need to be saved
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
