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Denotation and connotation

This advertisement by WaterAid is a striking image of a young Black boy seated in a rural village setting to drive home the severe consequences that come with poor sanitation. His direct stare and serious expression right away bring into focus a sense of urgency and emotional weight. The worn blue shirt and modest surroundings suggest a community facing great resource shortages, which reinforces the message that basic needs-like safe toilets-are not being met.

The slogan "Dig toilets, Not graves" is bold and, when taken literally, provocative. By placing "toilets" and "graves" side by side, the ad uses dramatic contrast to show that inadequate sanitation is not just an inconvenience but can be lethal. This simple line transforms a public health issue into a life-or-death appeal, making the message easy to understand and hard to ignore.

The rural setting further reiterates that most resource-poor communities have no decent sanitation facilities. Then there is a child to personalize this issue-reminding the readers that the most vulnerable are often those the most affected. This combination of imagery and text works to evoke empathy, highlight the reality of preventable deaths, and encourage support of WaterAid's efforts in bringing safe sanitation into communities that need it most.

key concept analysis

Language:
The Fifth Road poster uses dark colours and a stormy sky to make it look mysterious and serious. The big bold title and the woman looking over the city show that the film might be about tension or deep emotions, like in a thriller or drama.

Industry:
The line “A James Allen Stewart Film” makes it seem like it’s an independent movie made by a specific director. The layout, credits, and “Coming Soon” at the bottom make it look professional, like other movie posters we see in cinemas.

Audience:
This film seems aimed at older teens and adults who like serious stories. The dark mood and city setting suggest it’s a mystery or drama, not an action or comedy movie.

Representation:
The poster focuses on a woman standing alone, which could show independence, loneliness, or ambition. Having her in the middle of the image makes her seem important, and it looks like the story is about her personal journey or struggles.

First 10 questions

 1) Which part of Media are you looking forward to the most?

video and film

2) What knowledge and skills do you hope to learn in Media?

edits 

3) What grade are you realistically hoping to achieve in Media?
4 or 5 

4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.) 

iPhone  

5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? 

5h 30m I think it is just right because you need to learn what's happening in the world  

6) What was the last TV programme or film you watched?

dexter 

7) What device or subscription do you use to listen to music?
iPhone 

8) Do you play videogames? If so, what do you play games on and what is your favourite game?

I do but not all the time but cars games

9) Are you on social media? If so, what social media do you have and why do you like it? 

I am and I use TikTok because you can talk to friends

10) Finally, do you think the media is a positive or negative thing for young people? Why?

I think it is not because if a young person see  something bad they will want to do it